New technologies are emerging all the time, and it can be hard to keep up. In view of that, here are some of the latest web developments that could help business owners fine-tune their marketing and improve the customer experience.
1. Deep linking
Clicking a deep link takes a visitor directly to the specific content they are seeking rather than to the website that contains it (which would then involve doing another search).
There are various iterations of deep linking.
These include mobile app deep linking, where clicking a link on a smartphone opens an app rather than a web page. If the user has not installed the app, a “deferred deep link” invites them to install it before the (deferred) content appears.
Another one is a contextual deep link, which stores all kinds of data about a link. This allows for greater personalisation for the user – such as personal welcomes and the delivery of more relevant content.
2. Artificial Intelligence (AI)
AI refers to machine intelligence that mimics that of humans. AI might seem like a newfangled thing, but it has in fact been in the development stages for decades.
AI machines have the capacity to learn from experience, recognise voices and faces, provide solutions, make decisions and more. For example, AI is being used in business to handle customer enquiries.
3. Progressive Web Apps (PWA)
PWAs are fast-loading functional web pages that work independently of browser or network status, and that look and behave like native apps.
The benefits of PWAs are that they are reliable (load instantly), fast (respond quickly), and engaging (they offer an immersive, natural-feeling visitor experience).
4. Single Page Application (SPA)
A single page application or SPA is a kind of interactive web application or site that doesn’t require reloading during use.
According to Google, SPAs load all resources required to navigate a site on the first page load. Any other content from the site is loaded dynamically as the visitor interacts with the page. This can result in fewer interruptions and reduced load times for the visitor, improving the user experience.